As consumer behaviour shifts and more businesses embrace digital transformation, advanced technology might provide them a competitive edge. Virtual bundling is one such approach that is transforming the e-commerce industry. Integrating virtual bundling with Shopify and Amazon Multi-Channel Fulfilment (MCF) Integration by WebBee may significantly boost sales, optimize operations, and enhance customer happiness.
Let's examine how virtual bundling, enabled by Shopify and Amazon MCF integration, may revolutionize your company in 2025.
Virtual Bundling: A Comprehensive Overview
Combining several products at a reduced cost or better value without actually bundling them is known as virtual bundling. Customers essentially feel they are purchasing a bundle, although the items are supplied from distinct places. By combining products from your inventory or even partner products, virtual bundling may provide customers with a flawless purchasing experience. What makes this significant? Customers are more likely to make larger purchases when they see a bundle deal, which raises average order value - AOV and sales volume. With virtual bundling, you can make alluring offers like "Buy a T-shirt and get a pair of socks at a discount" without dealing with the hassles of handling actual stock bundles.
Mastering Virtual Bundling Setup!
Each fulfillment supplier may have somewhat different instructions for virtual bundling. This is because the technology that each supplier employs might differ greatly. Remember that a virtual bundle is any combination of two or more goods you believe buyers would want to purchase. Consider additional items such as dog collars and leashes, shampoo, and conditioner, or an assortment of flavored drinks.
After creating your new SKU, you must update your e-commerce store to include the new bundled buy option. You are now prepared for clients to buy the package. Remember that until fulfillment starts, a virtual bundle is not bundled together in the warehouse. When a purchase is completed using a virtual bundle SKU, your fulfillment supplier will choose and package your items according to the new SKU.
In essence, virtual bundling gives you more control over how you handle orders and makes it easier to offer clients more ordering choices. It's a fantastic method for increasing AOV and exposing clients to new goods. Inventory management is an additional consideration. When things are offered and bought separately and in bundles, inventory control may be challenging without the proper mechanisms.
Below are the steps to set up virtual bundling in the Shopify Amazon MCF app:
Step 1: Open your Shopify Amazon MCF app > Go to the SKU Mapping >Turn on Enable Virtual Bundle toggle to enable you to create/edit bundles. Now, using the Shopify SKU search field, enter the SKU you want to ship in more than one quantity. Once you have your search result, click on the Update button corresponding to the desired SKU. (Below is a screenshot to help you understand this visually.)
Step 2: Once you have clicked on the Update button, you will see the pop-up below. For example, if you are interested in shipping 10 quantities of your desired Shopify SKU, enter 10 in the Quantity box. Once you have entered the quantity, just click on the Submit button.
Once configured, this is how it looks.
Congratulations, you have successfully mapped your desired Shopify SKU with its desired quantity.
Understanding the Value of Virtual Bundling!
Every effective direct-to-consumer brand aims to increase sales and order value. Bundling products together exposes shoppers to a greater range of products on your website. You'll also get a special chance to emphasize how some products complement one another, such as moisturizer and face cleanser. Offering products at a discount (when bought together) or in a way that a rival cannot match is also a smart strategy. Your virtual bundling strategy is successful if you can raise the perceived worth of your goods.
Other significant advantages of virtual bundling include:
- Reduce delivery expenses by raising the typical order size.
- Increased income by lowering transportation costs and selling more goods.
- Creating bundles instantly for promotions, holidays, seasonality, and experimenting.
How to Test the Impact of Virtual Bundles on Sales?
It takes both art and science to create a successful virtual bundling approach. Naturally, combining items you believe will sell better requires careful consideration. Virtual SKUs may be swiftly assigned to new bundles, making it simple to A/B test which product combinations are more popular together. Additionally, you may provide your clients with a greater perceived range of choices.
Assume you own a beverage firm that offers a variety of energy drink flavors. You may experiment with various flavor packs that can be switched up for holidays or back-to-school occasions. Even if a new flavor pack has the same selection as the previous one, its novelty may persuade some customers to purchase it sooner than they otherwise would have. Or, if consumers don't like a new flavor, they could be more likely to purchase a bundle of that flavor than a four-pack. Long story short, virtual bundling is easily scalable and has minimal effect on inventory control. Indulge in it.
Lastly! Unlock the Journey of Continuous Growth!
Virtual Bundling is a breakthrough for eCommerce companies seeking to maximize revenue and simplify fulfillment. With the help of Shopify Amazon Integration, companies can provide compelling bundle offers without sacrificing time in managing physical inventory. This tactic not only increases AOV but also improves customer experience with more buying choices. Testing and implementing virtual bundling can free up new sources of revenue and spur business growth. Are you prepared to realize all of its potential? To advance your eCommerce approach, set up a free demo right now!
